The student will take the basic tools and expand their skill set with the use of typography and learning the basics of logo design and branding. The student will realize effective design through the integration of typography and symbol using a guided process approach in a collaborative environment. The student will create a logo for a fictitious restaurant in Savannah, Georgia. Some information will be provided by the instructor, but the student will conduct the project from concept to completion.
During the creative process, the student will be expected to conduct extensive research and idea development before committing to a complete visual solution.

Project Parameters

:: Final deliverable rendered strictly in Adobe Illustrator, full process color.
:: Process work [thumbnails + roughs] must be hand-rendered versus digital composition.
:: Demonstrate effective use of color, composition, and visual hierarchy.
:: Demonstrate effective and accurate use of typography.
:: Demonstrate an understanding of the client through research and process.